In the 70’s the fashion industry was in great ferment. The important designers of the period named Florence “the fashion capital”. To host an event of a great interest, the organizers chose the Grand Hotel Baglioni, who became the point of reference of the fashion event for its privileged location, just a few steps from the Duomo and its significant capacity. Part of the structure thus became a “Fashion Center”. In that occasions, the rooms were removed and the rooms rented to accommodate the stands and parades.

Pitti women first, Man, Children & Yarns then, have done their first steps at the Baglioni. Only after the final seat the event was transferred to the Fortezza da Basso. The years have passed but the tradition continues and the Grand Hotel Baglioni is still the headquarter of most of the Pitti. Exhibitors who choose Baglioni Moda is because this is where it was born, but also because it is a quiet corner where sellers and buyers meet for an invitation to lunch or dinner on the beautiful B-Roof panoramic restaurant.